Mistakes to Avoid When Custom Shirt Printing
Custom tshirt printing is a great thing and can be used for a variety of things. As gifts for friends and family. As giveaways for customers. As a branding opportunity. Creating a staff uniform and lots more. But how well received it is, and how effective it is, depends a lot on how well-done the customization is. There are some mistakes people make when it comes to t-shirt printing. By exploring some here you can better avoid them and get your garments just right!
Not choosing a printing service with experience
Sometimes the savings to do it yourself or choose an inexperienced service are tempting. But do not be fooled. While sometimes the casual approach might be okay, when you want something that looks great, lasts a while and achieves what you want from it, you need to find a decent printing company. Look for one that offers a few optinos in printing techniques, is fair in pricing, and has a few years of experience with good customer reviews.
Failing to know who your audience is
When you are designing something, in order for it to have the most positive impact, you need to understand who it is for. Are your custom shirt printing efforts for teens, seniors, pet lovers, environmentalists and so on? You are more likely to create something they wear more when the design resonates with them.
Not looking into the power fonts have
The type of font you use matters. Different fonts have different impact and some are better for garments than others. After all, you want the text to be something people can see from a certain distance, and be able to read. Certain fonts that are overly complex and hard to read should not be put on t-shirts. A font also says a lot about you, your business and your brand message. Choose carefully after doing your homework and make sure it also suits the rest of the design on the shirt.
Failing to choose the best printing method
When it comes to custom tshirt printing there is more than one printing method to choose from. Direct to garment, foil printing, screen printing, heat transfer printing to name a few. You should look into the different options, see what they look like, what would suit your needs to most, and things like costs. There are also other options for decorating garments such as embroidery that you might also include.
Going with a design that is too complicated
It is easy to get carried away with the design but keep in mind that simple is best. Too much and it becomes just chaotic making it hard to look at and understand, and people are less likely to wear! Something simple will have more power and more impact.
Summary
When you are looking at custom shirt printing you need to do some planning in order to get the results you are looking for. Keep things simple, think about the print methods, choose the font wisely, know your audience and choose a professional printer with experience.
